Press Releases

VIDEO: Better Medicare Alliance Releases New Television Ad Aimed at COVID-19 Crisis

New ad “Better” part of six-figure awareness campaign highlighting the value of Medicare Advantage in uncertain times  


Washington, D.C. – Better Medicare Alliance (BMA), the leading research and advocacy organization supporting Medicare Advantage, unveiled a new television ad set to air this week in the Washington, D.C. market and, later, nationally on cable news stations as part of a six-figure media campaign to raise awareness of the value of Medicare Advantage in uncertain times.

The ad highlights the ways Medicare Advantage is stepping up to meet beneficiaries’ needs amid the COVID-19 pandemic, including through innovative supplemental benefits that can help keep seniors safe in their home. With Americans increasingly concerned about health care costs during the current crisis, the ad references new research showing that Medicare Advantage beneficiaries save roughly $1,600 annually in total health expenditures.

“Amid the unthinkable harm that COVID-19 has wrought on our communities there is another, more hopeful story to be told – one of innovations in health care that are keeping seniors safe, providers and patients finding new ways to connect from the comfort of home, and health coverage that provides security in uncertain times,” said Allyson Y. Schwartz, President and CEO of the Better Medicare Alliance“This is what Medicare Advantage makes possible. We are pleased to deliver this positive message to policymakers and consumers alike as part of our campaign to preserve and strengthen Medicare Advantage.”

Script:

For seniors, health care has never been more important than right now.

As we adapt to today’s challenges, Medicare Advantage is ready and able. Innovating to meet seniors’ needs, delivering meals and medications so seniors stay safe at home, keeping out of pocket costs low, using the power of telehealth to stay connected.

That’s why 24.4 million Americans trust their health to Medicare Advantage. Better care, better outcomes, Medicare Advantage. Visit us at bettermedicarealliance.org.

###